The mark
A location pin holding a fork — where "near me" meets food. Flame-gradient pin, white fork, drawn on a 64-unit grid. Use the pin-only mark at small sizes (favicons, avatars) and the full lockup wherever there's room.
- Keep clear space around the mark equal to the width of the fork handle
- Use the light lockup on Midnight Navy or photography; dark lockup on light surfaces
- Don't recolor the pin, outline it, rotate it, or set the wordmark in another typeface
- Don't place the gradient pin on clashing gradients — use the navy tile version instead
Color
Flame gradient — 135°, #FF5D2E → #FF9D5C. Buttons, active states, the pin.
Aurora — blurred Flame + #1D7FD6 radials over Midnight Navy. Heroes & social art only.
Typography
System stack everywhere — fast, native, no webfont flash:
-apple-system, 'SF Pro Display', 'Segoe UI', Roboto, sans-serif
Display · 850 · -3.5% tracking
Find great food anywhere
Headline · 800 · -2.5% tracking
Browse by province
Body · 400–500 · 15px
10,121 restaurants, fast-food spots, cafés and bars — every province, one directory.
Label · 850 · caps · +9% tracking
Menus, specials & ordering
Voice
- Confident, warm, useful. "Every restaurant in South Africa. One directory."
- Lead with numbers we can prove — venues, brands, provinces
- South African English; province and city names take their local spelling
- No hype-words ("revolutionary", "ultimate"), no exclamation marks in UI copy
